Claimhawk is the AI compliance reviewer built for DTC supplement, wellness, and beauty brands. Paste a product page, label draft, or Amazon listing, and the scanner flags prohibited treatment claims, structure/function copy without disclaimers, and the rest of the well-trodden path to a warning letter — then rewrites the line.
“Clinically proven to cure chronic fatigue. Guaranteed to boost immunity 80% in 14 days.”
“cure chronic fatigue”
Disease treatment claim · 21 CFR §101.93(b)
“boost immunity 80%”
Substantiation + disclaimer missing · FTC §5
What we catch
The product below this section is one input box. The actual intelligence is in the citation graph behind every flag — and the rewrite suggestions that follow. The scanner never returns a generic “be careful” line; every finding ties to a specific rule.
Words like cures, treats, diagnoses, prevents, and kills in a supplement or cosmetic listing flip the product into an unapproved drug category before your first order ships.
Example copy
"Clinically proven to cure chronic fatigue."
"Boosts immunity," "supports detox," "clinically proven" all require competent and reliable scientific evidence on file — and an FTC-compliant disclaimer when used.
Example copy
"Guaranteed to boost immunity 80% in 14 days."
Structure/function language without the exact "This statement has not been evaluated by the FDA…" disclaimer is the single most-cited violation in FTC supplement enforcement.
Example copy
Disclaimer absent, or wording shortened.
Ingredients must appear in descending order by weight, and the Big 9 allergens need a Contains statement in the right format — easy to get wrong after a label revision.
Example copy
Salt listed before water; "Contains: tree nuts" missing.
Idaho, Nebraska, and a handful of other states reject certain CBD wellness claims outright; cosmetic MoCRA rules add a separate ingredient disclosure layer.
Example copy
CBD wellness claim in a restricted jurisdiction.
Testimonials, before/after copy, and "results in X days" claims draw the second-largest share of FTC warning letters to DTC brands each year.
Example copy
"Lose 12 lbs in 30 days — no diet, no exercise."
How it works
No upload, no form, no onboarding — the scanner lives in the workflow the founder is already running when they draft a SKU or an ad.
Drop in a product page, Amazon listing, label draft, or ad. Any language that ships. Sku, brand, and channel are optional — the scanner works on raw text.
Claimhawk pulls from a continuously updated corpus of FDA, FTC, and state-specific supplement, cosmetic, and CBD guidance — not a static checklist.
Every match is shown with the source citation, why it triggered, and the severity tier. You see all 14 findings, not just the safest three.
Each flagged line gets a rewrite that preserves the marketing intent and meets the rule. Copy the one you want — no lawyer review needed for the everyday stuff.
Who this is for
Where Claimhawk sits
Pricing
Annual contracts remove two months. Shopify App Store install gets the free lead-magnet scan.
For the founder evaluating AI compliance review for the first time.
For the founder doing 1–10 SKUs on Shopify or Amazon.
For teams reviewing a broad catalogue across multiple channels.
For DTC brands at $200K–$10M with multiple channels and jurisdictions.
Stop the warning letter before it ships
Want launch updates and new rule coverage? Join the Claimhawk launch list.
claimhawk-3@polsia.app
One free label, one pass, full findings, no account required.